Non-motoring > ITV 3 & 4 in the afternoons Company Cars
Thread Author: No FM2R Replies: 48

 ITV 3 & 4 in the afternoons - No FM2R
I've finally got access to UK TV which is brilliant. However, in between the episodes of Sweeney, Minder, Professionals, Morse, Lewis, Frost, Midsomer Murders, Vera and so much more that I am loving very much are the adverts which I am not.

FFS - donkeys, dogs, African orphans, funeral costs, wills, cats, old people, lonely people it never ends and they *all* want money.

Now I am all for charity, I run one myself. And I am aware of the challenges of fundraising. But FFS, all afternoon every afternoon. And early evening.

I suppose it must work. And I can only assume that ITV's advertising revenue thrugh what is essentially cheap programming makes it worthwhile for them.

But it's spoiling it for me.
 ITV 3 & 4 in the afternoons - bathtub tom
I avoid watching any commercial channel live as much as possible. If there's anything I want to see, I record it on my PVR and I can then skip over the ad breaks.
 ITV 3 & 4 in the afternoons - No FM2R
That's a thought, I'd forgotten timeshifting. I shall give that some thought.
 ITV 3 & 4 in the afternoons - Duncan
>> I avoid watching any commercial channel live as much as possible. If there's anything I
>> want to see, I record it on my PVR and I can then skip over
>> the ad breaks.

Or use the ad breaks for loo breaks and tea breaks.
 ITV 3 & 4 in the afternoons - God
>>I avoid watching any commercial channel live

I'm with ^this Giza .. I like to watch Escape to the Country & A Place in the Sun which come on in the afternoons.

I record 'em on my Humax and watch them in the evening. I loathe adverts, even on the wireless and always mute the things. LBC Radio have adverts every 10 minutes or so!!
 ITV 3 & 4 in the afternoons - CGNorwich
I guess you need to switch it off then.
 ITV 3 & 4 in the afternoons - No FM2R
..
Last edited by: No FM2R on Fri 10 Jan 20 at 15:03
 ITV 3 & 4 in the afternoons - Zero
Not got into the delights of re-runs of T J Hooker yet then?
 ITV 3 & 4 in the afternoons - No FM2R
No, not seen that. I wonder how it's aged. Still, it'll have a young Heather Locklear in it, so how bad can it be?

The Two Ronnies on Christmas Day was a bit of a shock.
 ITV 3 & 4 in the afternoons - Runfer D'Hills
Life really is too short to spend much of it watching TV. I much prefer radio where you can still be entertained or informed while doing something else like driving somewhere or carpentery, or tinkering with the gears on your bike, or just about anything frankly, rather than vegetating on a sofa scratching yourself.

So there. ;-)

Edit - except McGyver, Hawaii 5 0 and Elementary, obviously...
Last edited by: Runfer D'Hills on Fri 10 Jan 20 at 16:05
 ITV 3 & 4 in the afternoons - Clk Sec
I loathe the adverts, so we reduce the faf by pre recording everything, except the news, on our DVD recorder.
 ITV 3 & 4 in the afternoons - Terry
They are completely tiresome - but

- the programme audience may have money to give
- at that time of day TV advertising costs are very cheap
- the TV channels can feel worthy and doing their "bit" for the disadvantaged
- you can always switch it off

When I retired I watched quite a lot of daytime TV - but when you know the script and storyline for pretty much every programme on Dave, Quest, Yesterday, Drama etc you are more likely to find something useful to do.
 ITV 3 & 4 in the afternoons - No FM2R
>> - the programme audience may have money to give
>> - at that time of day TV advertising costs are very cheap

Well obviously, and as I said.

>> - the TV channels can feel worthy and doing their "bit" for the disadvantaged

No, not a chance. They don't give a crap.

>> - you can always switch it off

Which would kind of defeat the purpose.

I enjoy watching the programs. I don't watch much TV, but when I want to watch it, I want to watch something I want to watch, not just watch whatever crap is on. And, for the moment, ITV 3 & 4 fills the space.

But the b***** adverts drive me nuts. Timeshifting is obviously the way. I'm just trying to work out how to do that easily.
 ITV 3 & 4 in the afternoons - No FM2R
Though it also occurs to me that I prefer linear programming and adverts are part of that. It's just this particular type of advert that irritates me.
 ITV 3 & 4 in the afternoons - BiggerBadderDave
I don't think they're in the least bit interest in the £3 a month. They're interested in your phone number that comes with the £3. Then they're free to hassle, pester and pick on the not so compos mentis.
 ITV 3 & 4 in the afternoons - No FM2R
Probably true. Though I should think they want both.
 ITV 3 & 4 in the afternoons - BiggerBadderDave
It does fascinate me what the rate card might be for a channel like Dave or Gold, mid afternoon on a week day. I'm sure Unilever would be paying a lot more than any company with charity status but I'd love to have a ball park figure. A few quid? A few hundred quid? Per ad break? Per day? And the +1 hour channels?

Dreadful adverts. That's all I see when I nip down for a cuppa. And the celebrities fronting them. What do they get? Anything? Nothing? Or lots?

It all makes me wonder.
 ITV 3 & 4 in the afternoons - No FM2R
Anywhere from £30,000 Peak show, Evening, ITV, down through £4,000ish for Breakfast TV, down to £1,000 for a major channel, popular afternoon show, and £250 for a nighttime slot. The secondary channels are cheaper and the secondary +1s are even cheaper.

I've never come across a reduction for a charity or worthy cause but I guess it could happen.

Initial prices are quoted on slots but obviously usually sold in packages which work out cheaper.

I'm probably a bit out of date and advertising was never really my responsibility, I just used to see the business cases when selling channels.

I have no idea what the adverts cost to make or the going rate for taking part in them beyond the fact that they don't like using well known actors because it costs too much. The reality approach is massively cheaper for both programming and advertising.
Last edited by: No FM2R on Fri 10 Jan 20 at 19:32
 ITV 3 & 4 in the afternoons - zippy
>> Anywhere from £30,000 Peak show, Evening, ITV, down through £4,000ish for Breakfast TV, down to
>> £1,000 for a major channel, popular afternoon show, and £250 for a nighttime slot. The
>> secondary channels are cheaper and the secondary +1s are even cheaper.

I have worked with (not for) both major TV organisations. The one in Manchester was down to earth and practice. They even assigned me one of their IT programmers to run reports for me. Totally open. I recall primetime slots costing an absolute fortune.

The sales division of the one in London sold content and were not as open and it was a mare to get anything that added up or cross cast!

Their offices and canteen were something to behold though!
 ITV 3 & 4 in the afternoons - No FM2R
Since you mention both major TV orgs and Manchester, I assume that you refer back to the days of Granada and Carlton - they merged in 2002 or thereabouts.

Advertising price, and thus revenue, has dropped considerably since those days with the addition of so many more linear channels, on-demand and streaming services and social media opportunities.

Simplistically you have a bunch of advertisers with much the same amount of money to spend, yet now they have a vastly greater array of places to spend it. Hence TV advertising pushing into the smaller organisations in search of market growth - or at least, some level of mitigation.
 ITV 3 & 4 in the afternoons - Bromptonaut
>> Simplistically you have a bunch of advertisers with much the same amount of money to
>> spend, yet now they have a vastly greater array of places to spend it.

Same situation as is killing print news.
 ITV 3 & 4 in the afternoons - zippy
>> Since you mention both major TV orgs and Manchester, I assume that you refer back
>> to the days of Granada and Carlton - they merged in 2002 or thereabouts.
>>
>> Advertising price, and thus revenue, has dropped considerably since those days with the addition of
>> so many more linear channels, on-demand and streaming services and social media opportunities.
>>
>> Simplistically you have a bunch of advertisers with much the same amount of money to
>> spend, yet now they have a vastly greater array of places to spend it. Hence
>> TV advertising pushing into the smaller organisations in search of market growth - or at
>> least, some level of mitigation.
>>

It was a few years after that and there were lots of mergers in the industry, so only one company.
There were lots of channels on digital platforms at the time (Sky and Freeview) but you are right, the numbers have increased and revenue has to be spread. They saw it coming when I was working with them, which is why I was working with them.

The one in London, didn't have the same issue with adverts for a lot of its media save for print publications.

The increasing channels suited it as revenue increased as they could price per viewer (e.g. number of subscribers to a channel or per showing of a clip on the Internet).

I recall there were some right egotists in one of the organisations; I needed contract information and was with a very senior bod, the person responsible for the contracts refused to talk to me as he didn't think I needed to know it, so we literally had to draft memos up and down the corporate pyramid and get it signed off at every stage.
Last edited by: zippy on Fri 10 Jan 20 at 22:21
 ITV 3 & 4 in the afternoons - Kevin
You forgot snow leopards, elephants and orangutans. And equity release.

Mrs K wanted to adopt a snow leopard and an elephant but I've managed to convince her that our garden isn't big enough.
 ITV 3 & 4 in the afternoons - No FM2R
I shouldn't worry too much, DHL would probably lose it anyway.
 ITV 3 & 4 in the afternoons - tyrednemotional
..she obviously didn't feel the need for another orangutan....

;-)
 ITV 3 & 4 in the afternoons - No FM2R
8-)
 ITV 3 & 4 in the afternoons - Zero
She can adopt a Jaguar? room for that in the garage surely
 ITV 3 & 4 in the afternoons - legacylad
Room for a Puma. Should be able to afFORD one of those
 ITV 3 & 4 in the afternoons - Kevin
>She can adopt a Jaguar? room for that in the garage surely

Nah. Two of 'em together would be either fighting or breeding.
 ITV 3 & 4 in the afternoons - Duncan
What about that woman who keeps going into her next door neighbours house with parsnips all the time?

Something going on there, I reckon!
 ITV 3 & 4 in the afternoons - Kevin
That's June delivering his mail that was delivered next door by mistake. When he tells her that it's his Sun Life Over 50 Plan she realises "Oh yes, I've seen the ads with Parky!"
That's when he shows her his parsnips.

I've never seen it myself.
 ITV 3 & 4 in the afternoons - No FM2R
There's definitely parsnips.
 ITV 3 & 4 in the afternoons - Crankcase
If we aren't timeshifting for some rare reason, then the ads are usually a predictable length. Most channels are either three or five minutes breaks.

Anyway, once you have the pattern, it's a case of mute the sound, set an alarm if you wish, and pick up your book. Repeat.

You thus get one tv programme and about fifteen to twenty minutes of reading time per hour.

Your book must be something like diaries or anecdotes really. Pepys works well. Don't pick something like "The history of British Glue Manufacturing". You'll never put it down.

 ITV 3 & 4 in the afternoons - Terry
Sadly lots of people watching daytime TV think, no matter how often an insurance ad has been aired, that it is the first time they have seen it!
 ITV 3 & 4 in the afternoons - Robin O'Reliant
TV adverts used to often be quite clever and funny. That seems to have completely disappeared now.
 ITV 3 & 4 in the afternoons - zippy
>> TV adverts used to often be quite clever and funny. That seems to have completely
>> disappeared now.
>>

They have to be designed to catch short attention spans and fast forwarding - have a look next time you fast forward an ad - nearly always you can still tell what is being advertised in most cases.

I agree the general quality has gone down hill, the will she, wont she ones, black magic, etc and the soft porn flake.

I quite like the We Buy Any Car ads and the Meercats are rather silly. Warburtons haven't been too bad recently as are Yorkshire Teas. The Easy Jet one with the girl popping out of cupboards etc. is quite good.
 ITV 3 & 4 in the afternoons - sherlock47
>> TV adverts used to often be quite clever and funny. That seems to have completely
>> disappeared now.
>>

Except Specsavers. I often wonder what the original reaction was when the advertising exec was selling the idea to the target company.
 ITV 3 & 4 in the afternoons - R.P.
Some excellent Steve McQueen movies been on iTV4 these last few weeks. Towering Inferno was my left field favourite. It's a good channel.
 ITV 3 & 4 in the afternoons - No FM2R

>> Except Specsavers. I often wonder what the original reaction was when the advertising exec
>> was selling the idea to the target company.


As it happens I can answer that for you......

It's 20 minutes long, but I do think you'll find it interesting...

www.thinkbox.tv/case-studies/brand-films/specsavers

 ITV 3 & 4 in the afternoons - sherlock47
It's 20 minutes long, but I do think you'll find it interesting...

www.thinkbox.tv/case-studies/brand-films/specsavers



Thankyou for that link - well worth the 20 minutes.

I suspect it will become compulsory viewing for all Marketing/Sales/Business education from Alevel up.

A good combination of humour witheducation is always remembered.
 ITV 3 & 4 in the afternoons - No FM2R
And half way though Frost was an advert for some ISP or other. One of their selling points was hat they wouldn't put up the price in the middle of the contract.

Which rather begs the question; do other provides often put up their prices in the middle of an ongoing contract? HTF do they get away with that?
 ITV 3 & 4 in the afternoons - Crankcase
Crikey. Virgin have always put up the price mid contract at least annually. Thought that was pretty standard.

I've just done my annual renegotiation and got a chunk of money off "for a year sir", but I know for certain half of that will disappear in a month or two, and possibly the rest by the end of the year.

They just say you have a right to cancel.


 ITV 3 & 4 in the afternoon - martin aston
ITV Hub costs nothing but for £3.99 a month you can get Hub+ which is ad-free at all times in UK and the EU. I wouldn't bother personally as I watch little on ITV and when I do I use the ads for comfort breaks or channel hopping.

As for price rises BT sent me an email last year maintaining my discount for BT Sport then a few days later they raised their prices. So yes I would still get the discount but as the list price had gone up I would be paying more! I jacked it in right away.

Last edited by: martin aston on Tue 14 Jan 20 at 10:15
 ITV 3 & 4 in the afternoons - No FM2R
I love the "Go Compare" adverts. A real oasis in the desert of dogs, donkeys and old people.
 ITV 3 & 4 in the afternoons - R.P.
The singer in the advert is a proper one !
 ITV 3 & 4 in the afternoons - No FM2R
He is also Welsh. Interestingly I think he also does the voiceover.
Last edited by: No FM2R on Sun 19 Jan 20 at 20:47
 ITV 3 & 4 in the afternoons - Robin O'Reliant
Wyn Evans, to give him a name. He also presents a show on Radio Wales.
 ITV 3 & 4 in the afternoons - No FM2R
Wynne, is his name.
 ITV 3 & 4 in the afternoons - R.P.
and singing (quite well) is his game. He's been with Go Compare for years...good little earner fair play.
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