It is deliberately placed outside the site width. The idea being that if you have a monitor the width of this site you don't see it unless you use the scroll, and if you are on a larger screen then you do see it. i.e. the ad is an appendage. Got the idea from www.dailymail.co.uk/home/index.html where the sky ads are outside the main column. Sky ads are a pain to accomodate and would look pretty awful within the text anyway. We placed them outside the camp as it were. We thought that was better for now than placing them in a more intrusive location. It might explain what that one isn't performing as well as the others, but then it's better than nothing.
Last edited by: car4play on Fri 12 Mar 10 at 14:26
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