Wandering around my local Tesco yesterday I noticed that there is an absolutely huge volume of products now carrying Union jack merchandising. Everything from Soreen fruit loafs to washing powders!
Now, how does this merchandising work to the benefit of the supplier? I can visually scan shelves of products and register what everything is and pick up what I need as I recognise the packaging - yesterday I would need to stop and pick up the products as the normal packaging is covered in Union Jacks.
So what may have become spontaneous purchases for me were lost as I wouldn't buy anything with this garish packaging. And I know there will be thousands like me who won't have anything to do with Union Jacks etc.
But, does the reverse actually work? Are there consumers and buyers out there who will get attracted to this packaging and actually buy items that they normally wouldn't buy?
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Union Jack merchandise new
Union Jack merchandise new
