Keeping it simple, I had a letter yesterday from the AA.
Blah blah, member since 1986, extra special member, we love you, we'll give you loads of stuff for free, we will autorenew in December, don't you worry, we look after our customers.
Tiny print on reverse of letter = £240.
Lower is easy. So, any higher, anyone?
(Long complex boring back story about why they think I'm still a member but I'm sort of not really and don't need to be renewing with them and wouldn't be even it were free, and so on and on, can be elicited at a nudge. I'd refrain if I were you.)
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AA renewal - beat this? 
AA renewal - beat this? 