If anyone is interested in how Aldi got to where they are today in the UK then this is, I thought, an interesting read:
www.theguardian.com/business/2019/mar/05/long-read-aldi-discount-supermarket-changed-britain-shopping
Highlights how their approach is different to Tesco et al, and why that approach is so successful.
Not been in one myself as yet.
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