My understanding of the Emma Chissit story is that a well known author was doing a book signing. A lady handed him the book and said "Emma Chissit", so the author duly signed on the fly leaf "To Emma Chissit with best wishes from Famous Author".
The punter said 'Nah, nah, not Emma Chissit, - EMM ER CHISS IT. Then the penny dropped, the customer was of an Antipodean persuasion and that was how she enunciated the phrase "How Much Is It?"
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