As the Music Industry knows, and the Film Industry is beginning to understand, the way to defeat piracy is to make it unsatisfactory and pointless. To pursue it with the law in a digital age is fruitless. They can really only attack distribution and that is becoming increasingly difficult after early successes.
Though in the past it was stated that the home download audience and the cinema trip audience were actually different audiences seeking different experiences. I say in the past because I haven't been involved for a few years and audience balance may have shifted.
The Film Industry is working out how to develop revenue from the home download audience without cannibalizing their cinema trip revenue - hence the drive to improve the cinema experience over the last 20 years. The solution to piracy will increasingly be, as it is for music, on-demand streaming.
One of the major barriers is their desire to retain geographic based release and availability. Always been a mainstay of their business model. Though I see this is gradually falling away. Once it is gone then one of the most significant drivers and enablers of pirating will also be gone.
Streamed / on-demand music is priced at a level and given an availability which makes piracy close to pointless. In fact music sales (units) are at a 50 year high and music sales (Revenue) are at an all time high increasing year on year (something like +40% in the last 5 years). And they are doing it in such a way that it is increasing concert / tour revenue as being a different experience.
Of course only streaming is actually significantly increasing. CDs are dropping through the floor and downloads not far behind.
Last edited by: No FM2R on Mon 20 Jan 20 at 00:54
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