You must mean Vestel. I didn't know Panasonic had gone that route, I find that shocking if not totally surprising. It's probably behind the comments I have heard from a couple of people about Panasonic quality. I'd call it brand damage. It won't help Panasonic long term unless the products are comparable in quality, style and function which seems unlikely - I suppose it's possible they could be assembling a Panasonic design but the usual thing with Vestel is white labeling for supermarkets, electricals multiples, and lesser brands.
The whole point of brands is that they stand for something. Unfortunately, that led a long time ago to the prostitution of well known brands to sell something inferior. I recall Comet renting the Garrard brand from the multinational that then owned it for use on audio products. Despite a good intention to use it on quality products it was soon applied, unsuccessfully, to cheap tat and dropped not long after.
Vestel are actually pretty good at what they do. But they aren't Panasonic.
Having said all that I don't think either Sony or Panasonic makes the display panels they use.
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