The re-launched Norton should have done what first the Japanese and now the Chinese are doing - start with cheap, small capacity machines with commuter and learner appeal. You are then capturing a new generation of rider for the future when you start making bigger and more powerful machines.
Trying to trade on past glories by revamping old bikes none of the present generation have even heard of is not the greatest of business ideas, particularly when prices and learner restrictions put them out of the reach of new motorcyclists anyway.
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