I mentioned the marker-posts in the Smart motorway thread, I didn't use W3W on that occasion because I thought the motorway breakdown services would be more attuned to their own location means. I had W3W on my phone - my BiL introduced me to the concept some 6 or 7 years ago when it was an interesting observation looking for a use. W3W really comes into its own when there is nothing else that you can relate to.
Around 12 years ago when I was surveying power-lines, I drove along to a sub-station up a mile-long track, well away from any housing etc. It was early morning and I came across a parked mini with a length of hosepipe attached to the exhaust. I checked the guy out, then dialled 999 from my mobile. When I got through to the control; centre, I was able to give full OS map reference details - but I might as well have been talking in Chinese. Maybe because W3W is so phone-friendly, it will catch on with everyone in the near future - I hope so.
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