They were already broken, COVID just brought it to a head and allowed various egos to admit the position without self harm.
The cost structure of a dealership is such that they need to control the market within their catchment area.
Internet based purchasing has ben the first in-road into that. The pursuit of protectionism in servicing on the back of their warranties has been another hack into their well-being.
The cost conscious market has been buying from the internet and servicing in that competitive world of packages with indie input.
The remainder of their market wants gin palaces, free coffee and outstanding customer service but is of insufficient size to fund it. So they're even losing them (me).
They should have stopped flogging a dead horse 15 years ago. That was the time to look for new business models, not now.
(And yes, I did tell them. 2009, to be precise)
|
Evans Halshaw/Stratstone 1800 job losses new
Evans Halshaw/Stratstone 1800 job losses new
