Well I've settled on the term 'engineering polymer'. Firstly, it translates nicely, and secondly engineers and engineering are/is still respected here.
I'm also incorporating a lifetime warranty to the original purchaser, against material or manufacturing defects during normal use as a dog box in a vehicle.
Following suggestions from Lemma, I'm revamping the list of features and benefits, as most of the ones I had were features, and not benefits.
And lastly, I'm writing a piece about how the box will perform in a crash, ie. deforms without splitting or transfering too much energy onto the back seat, no sharp edges, absorbs the energy from a flying dog, keeps the dog in the back etc. But without actually specifying whether or not they've been tested and by whom.
So thanks for the help guys.
This time next year I'll be a millionaire!
Last edited by: Dave on Mon 24 Jan 11 at 19:18
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