Folding plug beats Alexander McQueen to design award

An innovative folding plug has been named as the overall winner at this year's Brit Insurance Design Awards.

The plug, designed by London student Min-Kyu Choi, beat a collection by the late fashion designer Alexander McQueen to receive the coveted accolade.

The three-pin plug, which folds flat for storage, was one of seven category winners announced earlier this month.

Choi was presented with his award by British artist Antony Gormley at the Design Museum in London on Tuesday.

Min-Kyu Choi's reinterpretation of the plug folds flat for storage

Gormley described the plug - first unveiled at the Royal College of Art's graduate show in 2009 - as "thought-through, responsive and modest".

The device, he went on, "shows intelligent, elegant and inventive design can make a difference to everyone's life."

Designer Tom Dixon and broadcaster Janet Street-Porter were among the judges who decided Choi should be crowned this year's overall winner.

All the shortlisted designs are on show at the Design Museum until 31 October.

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