Two dads on holiday jumped out of this Land Rover Defender seconds before it plunged over a 180-foot seaside cliff.
Their two sons watched in horror as the £23,000 car careered over the cliff-top after a family fishing trip almost ended in tragedy.
The two-year-old car was smashed on rocks just a few feet above the shoreline.
Disaster nearly struck after the trippers were soaked in a rainstorm during their fishing expedition in a secluded spot near Little Dartmouth, Devon.
Instead of lugging their fishing gear back to a nearby car park the dads decided to drive the 4x4 down a treacherous slope towards Warren Cove.
The group loaded their kit into the boot and the two unnamed men from Nottingham climbed in and started the engine while the boys began walking up the track.
But as the dads tried to pull away the Defender lost traction and started rolling backwards towards the cliff-top as two boys looked on.
The adults jumped out of the car which careered 300-feet downhill before tumbling down the sheer rock face.
The Defender's air bags deployed and all the windows were smashed on the badly dented car. Coastguards and police attended the scene last Wednesday afternoon but all four were unhurt.
The car's owner has not been identified but he could be left with a hefty bill after officials said it was his responsibility to remove the wreckage.
Locals said the men drove down a steep dirt track that was only suitable for tractors.
A Dart RNLI lifeboat crew spokesman said yesterday: "A couple of fishermen with their two sons were fishing off Warren Point when they got drenched in a downpour.
"To make their life easier they thought they would bring their Land Rover down the coastal path from the National Trust car park.
"They managed to get down alright, but on the way back up they lost traction. They managed to get out of the car, and thank goodness they asked the children to walk up.
"No-one was hurt and the vehicle finally came to rest five feet above the water line. When we arrived at the scene we met the fishing party and we were confident there was no-one else involved in this incident.
"I'm not surprised they lost control, I've never seen any vehicle other than a tractor get up there."
