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Looks wise it is quite decent, which is a nice change for a modern car.
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Reminds me of a Suzuki Swift (not sure if that's good or bad).
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Ford have completely missed the boat.
At least three years behind the curve, and based on a competitor’s technology.
Mondeo man would be turning in his grave!
Last edited by: Terry on Wed 24 Dec 25 at 12:34
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I agree, looks a lot like a Swift, bit late to the party ......
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>> I agree, looks a lot like a Swift, bit late to the party ......
>>
But at least going in the right direction, if you look at that hideous lump that besmirched the Capri badge.
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"Our exclusive image shows what a new Fiesta EV could look like"
Translate, We, the magazine, made it up with AI
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>> Translate, We, the magazine, made it up with AI
Indeed, AE have been publishing Avarvarii mock-ups for years as "might look something like this"
You might recall Andrei Avarvarii's image of the Tesla pick-up before Cyberturd was born...
www.autoevolution.com/news/tesla-pickup-rendered-as-a-luxury-electric-truck-120263.html
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“That besmirched the Capri badge”
Bit over the top. It was a rather mundane mass market car from the eighties. I quite like the new Capri. Got a test drive booked in the new year.
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>> I quite like the new Capri.
A rather mundane mass market car from the 2020's.
The capri by the way was from the late 1960's to the 80's
Last edited by: Zero on Wed 24 Dec 25 at 19:45
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I’ll let you know how mundane it is. I assume you haven’t tried it. It’s got reasonable reviews although it’s range is a little disappointing.
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>> I’ll let you know how mundane it is. I assume you haven’t tried it.
Did you every try a 3.0l capri? or a 2.8i? Mundane it wasnt.
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Can’t say I have. I rather guess that if you were to try one today you would find it rather less exciting than you remember.
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So Ford EVs are either VW group offerings in a party frock or now Stellantis' Renault in a party frock. Not what you'd expect from a legacy 'manufacturer '.
Jim Farley the Ford USA CEO chooses to personally use a Chinese EV. Looks like the bean counters have managed to destroy almost all of Ford as we knew it.
Last edited by: Ethanedwards on Wed 24 Dec 25 at 22:27
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>>Did you every try a 3.0l capri? or a 2.8i? Mundane it wasnt.
Yes. A steaming pile of hot sick compared to my 3.0 non-turbo 300ZX.
Although to be fair it was more of a Porsche 944 competitor.
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The thing is with car names manufacturers have three choices.
They can use a new name. Virtually every good sounding name e.g animal names have already been registered to someone. That’s why they make up new words like Qashquai.
They can forget about names and just have numbers - the BMW choice.
They can simply reuse a name they already own- like Capri for example.
At the end of the day it’s just a name. Why anyone cares what a car is called rather than what it’s like is rather beyond me. Do people care if they share a name with their uncle? The Royal Navy have been reusing ship’s names for centuries.
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>> They can use a new name. Virtually every good sounding name e.g animal names have
>> already been registered to someone. That’s why they make up new words like Qashquai.
Renault's choice of Laguna caused some merriment amongst older folks who remembered a Bing Crosby song called Lily of Laguna.
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>> they make up new words like Qashquai
It is named after the Qashqai people, a Turkic ethnic group from southern Iran
en.wikipedia.org/wiki/Nissan_Qashqai
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I’m obliged to my learned friend.
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>>
>> It is named after the Qashqai people, a Turkic ethnic group from southern Iran
>>
>> en.wikipedia.org/wiki/Nissan_Qashqai
Inspired by the example of the Toerag, no doubt.
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>> At the end of the day it’s just a name.
Its not, The Ford Capri, almost unique among car names, carries a certain image and history.
>>Why anyone cares what a car is called rather than what it’s like is rather beyond me.
Clearly, its fairly obvious you have no interest in cars other than their functional qualities.
>>Do people care if they share a name with their uncle?
Depends on the uncle and his reputation, which leads us nicely onto
>>The Royal Navy have been reusing ship’s names for centuries.
It depends, only if the ship has a meritorious history, and each new ship with an old name carries the history and battle honours of its namesake in the wardroom.
HMS Victory was retired as it was its name, because of its significance.
Say what you like, Ford now knows it made a marketing faux paus with reusing "Capri" into a mundane looking bloater. One hopes they will take some care in utilising the 'Fiesta' name in a new car, Just like Renault have done with the new E5.
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"Clearly, its fairly obvious you have no interest in cars other than their functional qualities."
Got it in one. Seems strange to me to judge them on any other attributes. I ceetainly wouldn't choose to buy or not buy a car because of its name. Does anyone really care ?
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>> Does anyone really care ?
Your CV for the sales & marketing department of an automotive maker is rejected
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>> Got it in one. Seems strange to me to judge them on any other attributes.
>> I ceetainly wouldn't choose to buy or not buy a car because of its name.
>> Does anyone really care ?
>>
I think in the case of some legacy manufacturers probably, you wouldn't put the fiesta name on a van. To older names like capri not really, most of its target audience might vaguely remember the name from something their parents/grandparents drove.
New chinese manufacturers can use whatever name they want. Most usually choose a letter number or letter letter combination for models.
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>> New chinese manufacturers can use whatever name they want. Most usually choose a letter number
>> or letter letter combination for models.
Or not, (seal?). Its just like the old days, number or names. you take your pick based on your heritage or target market.
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The Datsun Sunny and Cherry sounded a bit off to Western folk until we got used to them. The Bluebird was OK. Not sure about the Stanza.
TBH I wasn't attracted by 'Fiesta' when it came out, but by the time there was a hot hatch version it was just another label.
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Daihatsu Scat was my fav.
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>>Why anyone cares what a car is called rather than what it’s like is rather beyond me. Clearly, it's fairly obvious you have no interest in cars other than their functional qualities. >>
I would refer you to the immortal words of Shakespeare: A rose by any other name would smell as sweet.
To which the much less immortal reply is Not if it was called the Lesser Stinkwort.
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But does the Capri name carry any image or history for anyone under 60 or 70 I wonder. I’m younger than that, and the Capri is just another old car. Ford RS/XR models have far more history for my generation, and an EV Fiesta XR2 would make a lot of sense if the styling was right.
The new Capri has failed because it’s a rubbish car. The Puma is, to me, a sweet handling relatively sporty coupe that rusts based on a Fiesta, buts it’s been successfully reincarnated as whatever it is now (a mini SUV / Crossover?) because presumably it’s an OK car - but again the name means nothing to anyone under 50. The Cougar changed its spelling to Kuga and went from a tragic Alan Partidge-esque coupe to an equally tragic MPV however ;)
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>> Ford RS/XR models have far more history for my generation, and an EV Fiesta XR2
>> would make a lot of sense if the styling was right.
Thats a very interesting point. RS and XR badged models of Fords, did have cache, they had looks
(styling tweaks over their basic model) but with performace to back up the looks, large presence in motor sport events, and sold to their target market. A target market however that was never mainstream or large, but it did add spice to the entire range of that model.
>>The Puma is, to me, a sweet handling relatively sporty coupe that rusts based on a Fiesta,
It was, dynamically it was a great car, had good styling, fantastic reviews, but was a sales failure
Puma, as a name had no past image in the UK at all.
>> successfully reincarnated as whatever it is now (a mini SUV / Crossover?) because presumably >> it’s an OK car -
Successfully? noooo doubtfull. Always outsold by the Fiesta till the day it died.
>> Cougar changed its spelling to Kuga and went from a tragic Alan Partidge-esque coupe to
>> an equally tragic MPV however ;)
Cougar/Kuga? Absolute sales disaster in the UK. No matter how many times they changed it, probably because the result never lived up to the image of a snarling cat with teeth and the name in the UK had no history.
The new Capri is not a "bad" car. Its ugly and its average, and Ford carelessly slapped a name from the bin on it in a failed attempt to try and convince the buying public it wasn't, and its backfired.
Ok the market has changed. I dont know how or why but everything mainstream these days has to be SUV shaped. Severely limits how you can make your car different, in style and marketing.
Looks name and image can sell cars, get any of those wrong, and it can kill it. All of the traditional mainstream car marques have done both in the past. The universal thing that kills car sales is buyer disappointment. pre or post sale.
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>> Cougar/Kuga? Absolute sales disaster in the UK. No matter how many times they changed it,
>> probably because the result never lived up to the image of a snarling cat with
>> teeth and the name
I don't think anyone cared what name it had on it, it failed because Nissan (and others) did that sector better.
> Ok the market has changed. I dont know how or why but everything mainstream these
>> days has to be SUV shaped. Severely limits how you can make your car different,
>> in style and marketing.
>>
Many reasons, mainly once people have got used to the size, height of driving position they don't want to go back. It appeals to large groups of people, pensioners find it easier to slide in and out as they get older, young families so much easier to get the travel systems that didn't exist 30-40 years ago in and out of cars, more disability issues, women (who are often gatekeepers of car buying) love the high up position as it gives them (and other groups ) more confidence when driving.
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As far as I can see most so-called SUVs nowadays are really just dressed up MPVs / people carriers. The old espace / scenic / c max etc made a lot of sense as capable if slightly dull family transport. The Juke, Quashquai, Puma, X1/2/3, Q2/3/4 etc are really just MPVs in a more stylish (in most cases…) outfit. I guess it also helps that for an EV with a battery underneath it’s much easier to make it look alright (Capri excepted) if you have a faux SUV style to it?
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>>The Puma is, to me, a sweet handling relatively sporty coupe that rusts based on a Fiesta,
>>It was, dynamically it was a great car, had good styling, fantastic reviews, but was a sales failure
>>Puma, as a name had no past image in the UK at all.
I think the problem with the Puma was its weight. It certainly was heavier than the Corsa, which (I believe) made the Corsa more dynamic.
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>> Did you every try a 3.0l capri? or a 2.8i? Mundane it wasnt.
The V6 versions were not I agree. Dad had several similarly powered Granadas; no sporting intent but shifted well enough.
Plenty of them though were 1.6, same engine as a reps Cortina. My Peugeot 104ZS had a better 0-60 time.
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>> Plenty of them though were 1.6
Worked with a girl in the late 80s who had a 1.3 Capri.
Looking in the engine bay was amusing.
One from t'web
classiccars.brightwells.com/viewdetails.php?id=11239
Last edited by: Lygonos on Thu 25 Dec 25 at 11:01
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I had a slew of them a '69 1.6 Mk1, a 73 2.0 Mk1 facelift, a 3.0 Mk2
I raced a friend in my 3.0, he in his Datsun 240Z round Castle Combe.
He went off with uncontrolled understeer, I swapped ends with wicked oversteer.
Every Capri, even the pathetic 1.3 would snap into oversteer at any provocation. Taught you mutch about car dynamics.
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‘ So Ford EVs are either VW group offerings in a party frock or now Stellantis' Renault in a party frock. Not what you'd expect from a legacy 'manufacturer '.’
Stellantis own many brands, but Renault isn’t one of them.
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Whether the capri or fiesta succeed or not won't have anything to do with its links to the past. How much is it a month and does it look like it can do the job i want it to is what people will ask.
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>> Whether the capri or fiesta succeed or not won't have anything to do with its
>> links to the past. How much is it a month and does it look like
>> it can do the job i want it to is what people will ask.
Well the new E capri has failed miserably in the car buying stakes, and Jaecoo and Cherry wipe the field on those two criteria. And seriously? based on your criteria, Porsche and Audi would have disapeared by now. Car buying simply doesent work that way. And never has.
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>> >> Whether the capri or fiesta succeed or not won't have anything to do with
>> its
>> >> links to the past. How much is it a month and does it look
>> like
>> >> it can do the job i want it to is what people will ask.
>>
>>
>> Well the new E capri has failed miserably in the car buying stakes, and Jaecoo
>> and Cherry wipe the field on those two criteria. And seriously? based on your criteria,
>> Porsche and Audi would have disapeared by now. Car buying simply doesent work that way.
>> And never has.
>>
Yes Chinese cars are popular, agreed they do the job at a price point people will pay, hence they are growing quickly.
I didn't mention Porsche and Audi.
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Car names are critical.
All the obviously good ones have no doubt been registered.
They need to work in all markets avoiding the offensive or stupid.
In their main markets it helps that they engender positive emotions.
Folk are often brand loyal for decades. No brand consistently produces the best vehicles for decades in a row. Perhaps it is the influence of a local dealer? Even premium marques may be overtaken by the mundane but retain customers despite higher prices and lesser performance.
And were a manufacturer to introduce a new range using names popular in the 1980s, like “Metro”, “Marina”, “Allegro “, “Lancia Beta”, “Ital”, “Robin”, “TR7”, “Edsel” etc etc, the memory lives on and no matter how good the new model they would be a target for vociferous ridicule.
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>>They need to work in all markets avoiding the offensive or stupid.
Mitsubishi Pajero? Check that one out in Spanish.
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Toyota MR2 OK in English
In French
MR deux = M**** = Shirt without the "r" - Car sold as MR or MRS IIRC
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Audi were happy to use étron for their EVs though.
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>>Mitsubishi Pajero? Check that one out in Spanish.
Doesn't come up with anything (perhaps there's a swear filter?)
Vauxhall Nova - no go.
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>> >>Mitsubishi Pajero? Check that one out in Spanish.
>> Doesn't come up with anything (perhaps there's a swear filter?)
May be South American but it loosely translates as wa*n*er.
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“and no matter how good the new model they would be a target for vociferous ridicule.“
Precisely and that is exactly why the last thing you should care about is what a car is called. Not to buy an electric Capri because of its name if it suits your needs would be ridiculous.
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>> “and no matter how good the new model they would be a target for vociferous
>> ridicule.“
>> Precisely and that is exactly why the last thing you should care about is what
>> a car is called. Not to buy an electric Capri because of its name if
>> it suits your needs would be ridiculous.
If you were my target market I would name my cars Hotpoint or Morphy Richards. ;)
Last edited by: Zero on Sat 27 Dec 25 at 10:27
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>> If you were my target market I would name my cars Hotpoint or Morphy Richards.
>> ;)
>>
You say that tic, but its interesting to see how many white goods and phone manufacturers are now moving to produce EVs in china.
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>> You say that tic, but its interesting to see how many white goods and phone
>> manufacturers are now moving to produce EVs in china.
Most of the white goods we buy in the UK are made in Turkey.
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>>
>> >> You say that tic, but its interesting to see how many white goods and
>> phone
>> >> manufacturers are now moving to produce EVs in china.
>>
>> Most of the white goods we buy in the UK are made in Turkey.
>>
Bad phrasing from me, i should have said Chinese phone and white goods manufacturers moving to make EVs.
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>> Precisely and that is exactly why the last thing you should care about is what
>> a car is called. Not to buy an electric Capri because of its name if
>> it suits your needs would be ridiculous.
>>
Capri is a name attached to a car which 40 years ago was held in high regard by many - although not by me. It is now attached to a vehicle which by all accounts is very average. It has devalued the Capri name!
By contrast using almost any BL name would prompt memories of subframes rotted after a few years - not a great marketing ploy even if now completely unfounded. Won’t happen of course - BL/Rover went to the wall due to obstructive unions and rubbish management.
Objectively one should of course select a vehicle based solely on its current merits - it will be very different to its predecessor several decades earlier. But mud sticks.
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By contrast using almost any BL name would prompt memories of subframes rotted after a
>> few years - not a great marketing ploy even if now completely unfounded. Won’t happen
>> of course - BL/Rover went to the wall due to obstructive unions and rubbish management.
>>
MG seem to be selling reasonably well in the UK.
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>> MG seem to be selling reasonably well in the UK.
You picked the exception(s) Make a very good car by all standards today, and call it Marina, Allegro, Maxi, Metro, Rover, and it would fail (in the uk) miserably. Why? because of the name.
Now if names do not matter, why did China buy a name only (MG). Why did BMW buy a name only (Mini).
Names are important, and fantastically they are very easy to change to your target market
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Not all ex BL / BMC / AR names are the kiss of death though. BMW / MINI have been reasonably successful resurrecting the clubman and countryman names, and then of course who can forget the old Honda based 214/216/220 and 414/416/420 that live on in today’s BMW range ;)
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>Precisely and that is exactly why the last thing you should care about is what a car is called.
Would you be tempted by a Ford Maga?
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>> Would you be tempted by a Ford Maga?
But its a big beautifull car, only the radical left would hate it.
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>>
>> Would you be tempted by a Ford Maga?
>>
...only available in orange...
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Somebody in the village had a bright yellow Perodua Kenari. Made me chuckle every time I saw it, I'm easily amused.
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The amusement probably made him exchange it for a Vauxhall.
"Perodua ad Astra".
;-)
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Ford Fiesta - Fiesta resurrected - Robin O'Reliant
