I am 56 years old and like to watch specific youtube channels and listen to podcasts on Spotify.
Spotify is the only medium that I pay for, Twitter, Facebook and Youtube are free to me.
I know these are funded by adverts but I always skip by them , or do something else when it doesnt allow me to do so. How do google etc manage to convince these companies that they are getting all th einteraction and leads?
I tend to only interact with links that interest me - so if there is somneone posting on twitter or Facebook with a great deal on something then I might click. These are individuals / small companies that I follow as opposed to being paid Ads.
Which brings me to my question, there seems to be so many people (on the face of it) making a living out of online content. I follow a Celtic football podcast who stream a live one hour show every day on youtube - other than the advert at the beginning there are no other adverts but I know the owner of the podcast makes his living out of it.
I subscribe to Harry's garage on Youtube and he recently did an end of year show where he went through all his youtube analytics - over the year he had 32 million views and his normal 30 min program on a Sunday night has 3 or 4 ad breaks on it. Anyone any idea of what sort of income this would have provided for him? And on that note, I dont think I have ever interacted in any way with a youtube advert and now that i watch it often on TV, there isnt even a chance of accidentally clicking on a link?
Anyone able to make sense of it all for me?
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Everyone claims to be unaffected by advertising but of course companies don’t pay advertisers for nothing. It is amazingly effective and drives the economy. You Tube is particularly effective in that it is very targeted.
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>> Everyone claims to be unaffected by advertising but of course companies don’t pay advertisers for nothing. It is amazingly effective and drives the economy. You Tube is particularly effective in that it is very targeted. >>
It would be interesting to guesstimate what proportion of the cost of anything we buy represents the adverts. I suspect it may be rather more than we realise. In other words, how much would we like to pay in order to hear about things we might want (but in my case probably don't) ? Especially in the cost of things which everyone buys at a steady rate, and the advert only affects the advertiser's market share ?
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And include in this not only advertising, but sponsorship ( which I know is advertising)
Heineken pay about £150m a year for champions league sponsorship.
How much does that put on a pint for example.
And don’t want to even guess how much of the Qatar and Emirates airlines ticket cost is down to sponsorship!
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>> It would be interesting to guesstimate what proportion of the cost of anything we buy
>> represents the adverts. I suspect it may be rather more than we realise.
Marketing is an esential part of a consumer business. Always has been*, always will be.
* Long before we were twinkles in our parents eyes.
The world's first advertising dates back to 3000 BCE in Ancient Egypt with papyrus flyers for lost slaves and shops
First UK TV advert
www.youtube.com/watch?v=-g0P_ETSwko
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The interesting thing is that if you ask most people if their purchases are affected by advertising they will say that they are not. That new car they bought was a result of completely objective decision making on their part. However all the statistics say otherwise.
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>> The interesting thing is that if you ask most people if their purchases are affected
>> by advertising they will say that they are not. That new car they bought was
>> a result of completely objective decision making on their part. However all the statistics say
>> otherwise.
I wonder how many bought the SprtKa, the Ka's evil twin
youtu.be/2eoPyrgBllU
Last edited by: Zero on Tue 6 Jan 26 at 12:03
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>> The interesting thing is that if you ask most people if their purchases are affected by advertising they will say that they are not. That new car they bought was a result of completely objective decision making on their part. However all the statistics say otherwise. >>
Thinking about it, maybe a rough guide to the advertising content of everyday goods may be the difference between premium and own-brand items, such as canned soup or biscuits. We tend to blame the difference in quality - but that usually isn't enough to explain the difference in price. Supermarkets don't spend on advertising their own brand, even if it comes from the same place.
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I have made about 12k over 14 years producing you tube vids. You earn about £1 per thousand hits. The criteria to monetize your channel has gone up, and I no longer get enough hits per month to qualify. It's hard work making hit worthy content, and you need to push it on other social media. If you do it right, it's a big earner, filling out us tax forms is a pita tho
Last edited by: Zero on Tue 6 Jan 26 at 00:24
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There is a chap in Canada who runs a YouTube channel for IT related products.
He started off as an employee for the Canadian equivalent of PC World and they asked him to do product videos, then AIUI, they asked if he would do it as a consultant, then they went bust, so he started doing videos for himself.
He gets the monetisation income from YouTube, plus, he charges in video advertisers (sponsors) tens of thousands for short messages.
He was offered $300 million for his channel a couple of years ago!
A British YouTube personality has made about £700k, I estimate from YT. He's retired but made videos on science related topics.
Last edited by: zippy on Tue 6 Jan 26 at 01:38
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I normally look at your videos when you give a link. I would have thought that for public consumption they need to be a lot longer, say 20 minutes with a commentary.
I have a fine speaking voice. I might possibly find a window if the fee is right...
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I watch a reasonable amount of YouTube videos.
Jago Hazzard - trains. Probably my favourite.
Cruising the Cut - canal cruising.
Harry's Farm - about farming, funnily enough.
Harry's Garage - I find a bit tedious and too Land Rover centric for me.
Geoff Marshall - trains. I find his enthusiasm rather tiring.
High Peak Autos - too 'look at me'.
Mr Knowwun - my all time favourite. If only there were more of them - and they were longer - and had a commentary!
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>> Mr Knowwun - my all time favourite. If only there were more of them -
>> and they were longer - and had a commentary!
Did you ever see my viral vid?, a complete fluke - over 6 million hits. Read the comments they are hillarious.
youtu.be/ApuqDou-CmU
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>> Did you ever see my viral vid?, a complete fluke - over 6 million hits.
>> Read the comments they are hillarious.
>>
>> youtu.be/ApuqDou-CmU
That's astonishing and more viewers than many expensive TV programmes - which shows the value of social media to advertisers.
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>> I watch a reasonable amount of YouTube videos.
i am watching "Milwaukee Road" videos at the moment. A disused railway in the US. Gorgeous scenery, interesting infrastructure left behind, and abandoned ghost towns and mines.
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I've a distant relative who started doing 'crib' YouTube videos for a popular video game when they were at uni. They left with a good degree, but decided their YouTube income was sufficient to be their sole income. They bought a 4-bed detached house with the proceeds and it's still their only income.
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Not Youtube but a daughter-in-law's friend's sister makes a steady income from an Advertising Slogan I do not know how much she earns in a year.
However, Every Little Helps, she gets paid monthly by the number of times used in print & TV adverts.
Tesco have paid her for roughly 30+ YEARS
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"A smarter investor with the Alliance & Leicester"
Mrs Z worked with the chap who coined this. It was a competition and he won a cruise I recall.
Sadly, he passed away a few years ago. Was a great guy. Very funny.
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>> Mr Knowwun - my all time favourite. If only there were more of them -
>> and they were longer - and had a commentary!
>>
Have you tried Hub Nut? His vids are quite fun, totally car related, enthusiastic and not at all 'look at me'. He is a former classic car journalist.
Last edited by: VxFan on Tue 6 Jan 26 at 10:50
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Youtube / Social Media income - CGNorwich
