>> I was facinated by this in the Orlando a couple of months ago - petrol
>> varied by 30c per US galllon from $2.79 to $3.09.
>>
>> Yet the activity level on the forecourt seemed to bear no relation to the price,
>> and, percentage wise, that's a big difference.
A lot of people are fairly price insensitive on smaller purchases.
I think my Mondeo has a 70 litre tank (could be wrong about that), if I am only sticking in half a tank I reckon that is about 9 US gallons which would be about $2.70 (£1.75) difference.
When you compare that to a lot of daily expenses, a lot of people just can't be bothered to go out of their way, or queue for another 5 minutes.
It's probably especially the case if they don't drive a lot, because then the extra per day could be very small.
EDIT: For example, if you did 10,000 miles a year, at 30 mpg, that would be 333 gallons or 400 US gallons. At an extra 30 cents a gallons that is $120 a year, or about £80, which is 22p a day. A lot of people would just rather have the convenience.
Last edited by: SteelSpark on Wed 14 Jul 10 at 15:22
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