I went to the VW plant in Germany during a trip last year. One activity, which didn't cost much (€7 IIRC, may have been €8) was a pre-booked test drive in a "state of the art" big SUV thing, in advance.
I thought it would be a 5 minute pootle round the grounds but no, it was the best part of 30 minutes of me driving it round local public roads. Not sure I really got the most out of it due to language barriers.
Impressive tech but I wasn't persuaded to buy one...
(I also went on a buggy thing up the tower where new cars are delivered to, that was fun. Here it is www.youtube.com/watch?v=CxsRwopheXk ))
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