Averages are a dangerous basis for understanding what really goes on.
A low mileage vehicle could be (say) 6000 miles pa. This could be a commute of 5 miles each way for 200 days a year (2000 mies), two shopping trips a week of 20 miles (2000 miles), one visit per week to friends/relatives of 40 miles (2000 miles). Entirely plausible, and no long trips. EV works fine!
A higher mileage (me for instance) of 20k pa. Commuting 45 weeks a year - 200 miles a week - (9000 miles), 12 trips a year - home to south east (family and friends) - (5000 miles), shopping, local social etc (6000 miles). EV with a range of less than 250 miles would be a significant nuisance.
Average car mileage is around 8k pa. Only 22% of cars did more than 10k pa in 2018. Those doing 20k + are probably less than 8-10%.
Limit of 200 mile range is not an issue for most, just a few. Recharging infrastructure probably is a bigger perceived barrier. If availability of charging points in shopping centres, car parks, motorway services etc remains a little ahead of EV demand, perceptions will change.
The 7% market share in September is no one off. All major manufacturers have invested heavily in EV design and technology and they don't spend this sort of money without a good prospect of profitable payback.
Expect EV sales to reach 10% in 2020, 20% in 2021, and by 2025 overtake sales of ICE!
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