BMW certainly see it as lucrative market and target it far more actively than most manufacturers. More for the brand awareness and marketing benefit than profit I’m sure, given how heavily they discount for the police. When I was last (tangentially) involved, the front and back end retailer margin was between 17% and 22%, with importer margin higher still. All of it went to support these type of sales, meaning roughly 50% off retail. Are police forces VAT registered...? I have no idea,..but if so knock that off as well. Though you do have to add on the costs of all the kit... but that’s the same if you add it to a Mondeo or a 5 series I imagine, so why not take the 5 series...?
www.bmw-special-sales.com/content/dam/bmw/common/footer/corporate-direct-sales/bmw-authority-vehicles-verview/authority_vehicles_brochure.pdf.asset.1438266562667.pdf
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