>> I guess it's because people in the UK have been shielded by the EU from
>> the practicalities of international shopping. Or did, until people took back control.
That exactly. Since the single market it's been no more difficult to buy stuff from France than from Flintshire.
Even then though it can be a lottery where stuff comes from. I've bought the same product from Biovea on may be half a dozen occasions. Sometimes it comes from the USA other times the EU (or at least EEA).
Companies like Amazon who have integrated supply chains have yet to adapt them. The Creative earphones I ordered last week from Amazon UK were supplied from Germany. The detailed order track shows time spent clearing customs in Germany and again on arrival in the UK at Southend (airfreighted to SEN airport I assume).
None of that is cost free.
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High shipping costs Buy now ? new
High shipping costs Buy now ? new