>>..and they have one with Freeview built in at £219 which seems a middling price.>>
Freeview is the standard transmission service in the UK, but more expensive LG and other marques' sets also offer Freesat.
Re OrganicLED. I very much doubt if any manufacturer produces models of this type with such a small screen size (i.e. 32"), but could be wrong.
The difference between LED and OLED benefits can be found in, for example, this feature:
www.techradar.com/uk/news/oled-vs-lcd-led
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