Get a blog. Google finds them faster than any other form of new website. Also use ping.fm or twitterfeed with twitter & facebook to promote your site with social networks. Facebook fan pages and business pages are also good ways for people to find you. The more your site gets passed around the more people will link to it so it will start to rise naturally if 'competitors' are less relevant.
Just been doing a bit of stuff on social media campaigns and how to get your site found and it boils down to going where the people are already eg facebook, myspace etc and starting the promotion there. Much faster than building a site then hoping people will find it. Also google likes sites that appear to have been done by humans and that have regularly updated content.
If you can make good video content then getting a youtube channel is another fast way of being found.
Also with google moving towards personalised searches it is going to be harder to use SEO tricks anyway as search results will start to depend on other things a person searches for and which items they choose to follow.
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