The actual buyer i.e. the Company will not benefit from lower prices because less discount will be available. There will be no reduction in price
But you can't possibly know that. Are you saying that list price is totally unconnected to the price these cars can actually be bought for? I don't think so.
If a (private) punter reads that 'Ford reduce prices' , he or she will expect to see a corresponding drop in dealer or broker prices - that is, a drop from what is now being charged.
That *real* reduction will have to come from the manufacturer and/or dealer - otherwise it would pretty soon turn out to be a PR disaster - and I'm sure their marketing strategy is a lot more savvy than that.
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