they can make a lot of money if they are successful,
- they continue to make a lot (for a while) even if they are trading on past successes
- ultimately if they don't deliver, they are fired and make nothing
Ho Ho Ho
If it worked like that most would have few problems with executive remuneration in the UK. In practice most company boards are self perpetuating and self rewarding. Even if the CEO is so bad that the send the company into administration they make sure their contract makes them entitled to a massive pay out.
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