Brexit is continally seen as an economic argument, possibly because it is easy to quantify economic substance. Most of the recent posts show this.
We tend to relegate the emotive to a very second place - issues about sovereignty, control, freedom are difficult to evaluate but nonetheless very real. They can be particularly attractive to those who feel marginalised and want something or someone to blame.
Brexiteers were smart enough to realise this - "take back control" is a message feeding the emotive. It is easy to selectively find statistics supporting the emotive arguments made.
By contrast remainers mostly thought that objectivity and economic argument would win out. They were complacent from the outset - Camerons promise of a referendum onwards.
Even last year the rallying call "get Brexit done" was a message feeding positive feelings of achievement. Remainers were notable for their inability to even act together to oppose Brexit.
FWIW I think that Brexit will be damaging economically for a three to five years compared to the status quo. There are real risks in the short term, and not many obvious benefits.
Longer term projections are more difficult to judge - the higher the level of current uncertainty the less reliable any projections become. It's a done deal and only time will tell.
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