I am no great fan of new fangled social media being, as it is, a substitute for quality.
However, various of the UK's glorious media monitor it on the look out for suitable scandal.
Consequently, twittering a complain with suitable angst and drama, to the thieving b******s may well attract the sort of attention that they'd rather not have.
The primary reason that they don't go to court is not in fact cost saving, it is that they wish to avoid acquiring a public perception that they can be beaten.
Therefore when they see a rising danger they focus on heading it off at the pass, i.e. pay to make it go away.
Of course, it depends on your goal. Avoiding a single penalty is quite achievable. Beating them in principle is considerably more difficult.
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