He did, in the first place, get lucky/have foresight/whatever by making a consumerist website which attracted a large following before anything else similar came along, then sold it for a decent sum.
Along the way he has clearly become somewhat knowledgeable on his topics and also developed a public persona which put him where he is today. I don't think he pretends to be an expert economist or forecaster, and thus speaks in a language ordinary people understand.
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