>> I might well be missing something, but what other reason apart from gaining exposure would
>> she put it on twitter?
People put all sorts of carp on Twitter. Mostly it's just seen by their handful of followers. Sometimes stuff that's particularly funny or otherwise engaging gets re-tweeted by same followers. Generally though atio of chaff/wheat is massive.
Just occasionally some stuff gets retweeted so extensively that it goes 'viral' - like a flu pandemic.
Ms Proudman's exchange, either by the viral route or by being (re-)tweeted to journalists, came to attention of national media.
Did she intend that to happen ?
Once it did she could have removed the tweet and laid low. We know that instead she chose to engage with interview etc. requests but that's not same thing as setting out to be a headline.
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