>> - the programme audience may have money to give
>> - at that time of day TV advertising costs are very cheap
Well obviously, and as I said.
>> - the TV channels can feel worthy and doing their "bit" for the disadvantaged
No, not a chance. They don't give a crap.
>> - you can always switch it off
Which would kind of defeat the purpose.
I enjoy watching the programs. I don't watch much TV, but when I want to watch it, I want to watch something I want to watch, not just watch whatever crap is on. And, for the moment, ITV 3 & 4 fills the space.
But the b***** adverts drive me nuts. Timeshifting is obviously the way. I'm just trying to work out how to do that easily.
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