>> Since you mention both major TV orgs and Manchester, I assume that you refer back
>> to the days of Granada and Carlton - they merged in 2002 or thereabouts.
>>
>> Advertising price, and thus revenue, has dropped considerably since those days with the addition of
>> so many more linear channels, on-demand and streaming services and social media opportunities.
>>
>> Simplistically you have a bunch of advertisers with much the same amount of money to
>> spend, yet now they have a vastly greater array of places to spend it. Hence
>> TV advertising pushing into the smaller organisations in search of market growth - or at
>> least, some level of mitigation.
>>
It was a few years after that and there were lots of mergers in the industry, so only one company.
There were lots of channels on digital platforms at the time (Sky and Freeview) but you are right, the numbers have increased and revenue has to be spread. They saw it coming when I was working with them, which is why I was working with them.
The one in London, didn't have the same issue with adverts for a lot of its media save for print publications.
The increasing channels suited it as revenue increased as they could price per viewer (e.g. number of subscribers to a channel or per showing of a clip on the Internet).
I recall there were some right egotists in one of the organisations; I needed contract information and was with a very senior bod, the person responsible for the contracts refused to talk to me as he didn't think I needed to know it, so we literally had to draft memos up and down the corporate pyramid and get it signed off at every stage.
Last edited by: zippy on Fri 10 Jan 20 at 22:21
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