As a reasonably regular leisure traveller, if I thought my destination country had an entry condition which might put me in isolation for two weeks it would deter me. I know there are clumps of people who would fight and/or ignore it, and in doing so grab the headlines thereby making us think it is being ignored by all, but like the lockdown I would imagine that most people would take it seriously.
On a tiny sample, there does seem to be a bit of a groundswell against the press and the way it is trying to make the policy rather than just report on it.
Of course their motivation for travel could influence their actions.
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