There was this painter & decorator, named Arthur Leadbetter, who specialised in commercial work.
One day he was up a particularly great height, painting the OXO sign on the factory.
Unfortunately he slipped and plunged through one of the Os in the sign. He, of course, did not survive.
On his tombstone was inscribed:-
"Here lies the body of Arthur Leadbetter - he went as he came, through a hole in a letter"